Tuesday, August 6, 2013

Rare Event

Sometimes I feel so excited about the inevitable changes in the entertainment industry that I feel I have to get it down in words. Such a moment is happening as I watch CBS give the finger to the cable industry. It was more than two decades ago that we watched the upstart cable channels learning to walk in the world of programming. Network TV was at the top of its game, and frankly, resting on its laurels half asleep to the potential that cable networks posed to them. They, the HBOs et al, were thought of along the lines of "B-Movies," second rate in every way, something that would be watched only by insomniacs, a place to send failed movies and untried television writers.

Then cable grew. It grew in every genre. It grew and it grew, and not just in shows, but in the ability to deliver a clear channel, via broadband, and satellite. Now network television, the crown jewel of home entertainment had to grovel to be a part. All of the tried and true methods of first-run to second-run re-runs disintegrated. Not to mention the awful inventions of home video recordings, then DVDs, then the freakish TiVo to undo advertising dollars. Truly it looked like the end of network TV even two or three years ago.

You may ask yourself what happened, as I did. What is giving CBS the shit to stand up and say, "NO!" to Time-Warner contracts? Is it merely the fact that it is the top network in programming? Of course, as a writer this is my true wish and certainly it helps the case for the ending of torture by cable bundling. The fact that CBS has left all of the other classic networks in the DUST with shows like NCIS, Elementary, The Big Bang Theory and Mike and Molly is surely helpful. There is no doubt about this, but it isn't the reason that CBS can say, "Buh-bye" to cable.

Along came Netflix, Hulu and any number of on-line streaming upstarts. Who needs cable, when you can watch entire seasons of reruns, and now get new programming on-demand? Honestly, this is a tale of Hollywood lore unfolding. Netflix, the company that revolutionized home entertainment by mailing out DVDs, looked like it was going under in a big way just a year or two ago has seen its stock rise to near its former zenith this past quarter because it has made the leap from the atomic age to the electronic one. It is now the leader in on-line streaming content, and it will never go back. Just the notion that CBS is looking at this and thinking, "hmmm," has my tits standing to attention. Now there's an idea. No more fucking bundles.

As the film industry was sure television would never catch on, and as the television industry was sure the cable industry would never catch on, so is the cable industry shrugging over "PewdiePie" on YouTube as if it is a fad (please note the number of views and the ad that paid them). Just as HBO is hitting the prime of its programming genius an upstart is stealing our attention, and no longer hiding behind the curtain. You know, it suddenly makes sense to have 40,000 film school graduates, if only they would change the NAME OF THE SCHOOLS. If it were me, I'd  be much more interested in studying "Transmedia Content" and get on with my life.



Here's my prediction: HBO and Showtime could be scrambling like network TV in less than five years to get your attention. CBS will rise above its own narrow field and become a new leader in content providing. Netflix will surpass its zenith stock prices of yesteryear's DVD land. PewdiePie and his progeny will make you laugh your pants off. Going to the movies will become a past-time for elitists who are sentimental about the smell of popcorn and willing to pay $100 for the chance to relive it.

Over and out from the Speculative Screenwriter

7 comments:

  1. Thanks for these fascinating predictions! It's so confusing to sort out that I really appreciate your being on top of it and sharing your insights.

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    1. Har...I replied below in a separate message, but thank you again, Gail. :)

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  2. Thank you, Gail! It helps to have been in the belly of the beast for 11 years watching from the inside out. I worked with particularly interesting histories all along the way during my Hollywood years. Who knew it would give me such a big picture? At the time I was just trying to dodge the bullets.

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  3. I hope a ticket to a movie doesn't rise to $100 as I still like the movie theatre experience (call me old fashioned).
    Thanks!
    ~Debra

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    1. http://abcnews.go.com/blogs/business/2013/06/movie-theater-ticket-prices-could-reach-150-says-george-lucas/ Sigh. I love the silver screen, and the community experience of it, but unless Hollywood really rethinks how it invests in movies, and right now that is all about blockbusters thanks to the predictors of this article, I don't think distributors will have a choice but to chalk up the prices.

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    2. I want to thank you for taking the time to read the post, Debra. And to emphasize I don't hate movies themselves, just the way things are thought of for financing really talented filmmakers and stories.

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  4. Just to add more fuel to the fire of change that Vivi mentions here, Hollywood is going into getting more musicals onto broadway. Why? The show is an open-ended juggernaut, charging 10 times more per ticket than movie theaters do. Case in point? “Wicked” from Universal who is the majority investor in the show, has grossed $3 billion since 2003 from productions in dozens of other cities. More to the point: “Wicked” is on track to become the most profitable venture in the 101-year history of Universal! http://www.nytimes.com/2013/08/04/movies/hollywoods-big-bet-on-broadway-adaptations.html?pagewanted=all

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